Canada Select is an industry led, consumer sensitive rating program, developed for the purpose of providing the travelling public with a national consistent standard of quality within categories of accommodation.
What are the benefits of "Canada Select" to the Owner/Operator?
Provides an effective marketing tool: Extensive Advertising and Promotional Campaigns inform consumers of the Canada Select program. Star ratings are published, with the operators consent, in provincial tourism literature, providing participating properties international and domestic exposure as preferred properties. A new marketing strategy has been developed to further enhance consumer awareness of Canada Select properties. All Canada Select properties may use the Canada Select logo in its marketing and is provided Canada Select signage as part of the rating fee. Improves Industry Standards: Evaluation and rating of properties ensures and enhances minimum standards and stimulates improvements. Assists in the development of policy: An inventory of accommodations, coupled with research on market mix, assists industry and government in the development of policies and strategies to help industry grow.
Consumer Benefits
"No surprise is the best surprise." Provides Accurate Information consistent from coast to coast, Canada Select's national rating standard provides reliable information to the travelling public on what to expect from a roofed accommodation.
How was Canada Select Developed?
Canada Select was developed after extensive consumer research into what was expected and considered important at various star levels and categories of accommodations. Presently nine provinces and one territory are delivering the Canada Select program. Newfoundland and Labrador, New Brunswick, Prince Edward Island, Nova Scotia, Ontario, Alberta, Saskatchewan, British Columbia, Manitoba and the Yukon.
Categories
As can be appreciated, comparing a hotel to a bed and breakfast would be like comparing apples and oranges. Current consumer research indicates that roofed accommodations should have six distinct categories.
Each accommodation category is comprised of properties having similar characteristics; however, actual facilities, amenities and services may vary.
The six categories are:
- Hotel/Motel
- Fishing/Hunting Lodges
- Inns
- Resorts
- Bed & Breakfast/Tourist Homes
- Cottages
Bed & Breakfast / Tourist Homes
- Bed and Breakfasts
- Bed and Breakfast Inn
- Tourist Homes
- Farm Vacations
Bed and Breakfast
- Inside access for 50 + % of rooms
- Shared baths permitted with max. 3 rooms/bath (plus shared with host)
- Must provide personalized hospitality directly by the owner or operator
- Must provide a minimum of continental breakfast (min. 3 items) on premises
Bed & Breakfast Inn
- Five plus rooms
- Inside access for 50 + % of rooms
- Shared bath permitted with max. 3 rooms (6 guests)/bath (plus shared with host)
- Must provide personalized hospitality directly by the owner or operator
- Must provide a minimum of continental breakfast (min. 3 items) on premise
Tourist Homes
- Inside access for 50 + % of rooms
- Shared baths permitted with max. 3 rooms/bath (plus shared with host)
- Must provide personalized hospitality directly by the owner or operator
- Not required to provide breakfast on premises
Farm Vacations
- Inside access for 50 + % of rooms
- Shared baths permitted with max. 3 rooms/bath (plus shared with host)
- Must provide personalized hospitality directly by the owner or operator
- Must be a fully operational farm
- Not required to provide breakfast on premise
Cottage
- 1 + units
- Outside access
- Minimum of private 3 piece bath per unit
- Must provide continental breakfast with seating area or 100% of units with full housekeeping
- Destination property
- Cottages, Cabins, Houses, Housekeeping, Apartments, Cottage Condo-Style Units
Hotel/Motel
- 4 + rooms/units in main building under one roof
- Inside or outside access
- Minimum all rooms with private 3 piece bath
- Hotels, Suites, Motels, Motor Hotels
Fishing/Hunting
- Establishments providing the serices necessary to cater to the fishing and hunting sports person
- Lodge, Camp, Out-Post
Inn
- Inside access for 50 + % of rooms
- Minimum of private 3 piece bath
- Must provide personalized hospitality
- Main entrance and common areas of the owner/operator must be separate to those of the guest
- Must provide minimum of continental breakfast (min. 3 items) and evening meal on premises
- Small Inns, Large Inns
Resort
- 4 + rooms/units in main building under one roof
- Minimum all rooms with private 3 piece bath
- Minimum of 1 full service dining room
- Must provide recreational facilities on premises
- Destination property
- Resort Hotels, Condo Hotels, Lodges, Spas, Ranches, Housekeeping